Faber, the storied U.K. independent publisher, has launched a new division, Faber US, in the United States. The move comes a decade after Faber first nodded to plans to enter the American market and months after fellow British publishing fixture Bloomsbury rolled out a new U.S.-based sales team.

Mallory Ladd, Faber’s international sales director, will serve as director of the division, overseeing operations from the London offices alongside sales director Sara Talbot. Two other fulltime staffers will be based in the U.S.: Brittany Dennison, formerly of Artisan Books and New Directions, as senior publicist, and Travis Smith, the former bookseller most recently at Algonquin Books, as senior marketing manager.

“Faber already has such enthusiastic support in the US from readers, booksellers, and fellow independent publishers,” Ladd said in a statement. “With this new division we will have the exciting opportunity to expand both our readership and our participation within the U.S. independent publishing community, which is an immensely important aspect of our success in the U.K.”

Faber US plans to put out 40 books this year, with Publishers Group West set to handle stateside distribution for the division. Among the titles forthcoming from the division are Eimear McBride’s The City Changes Its Face; musician Brian Eno and illustrator Bette A.’s What Art Does: An Unfinished Theory; The Collected Poems of Wendy Cope, the beloved English poet; Academy Award–winning editor and sound designer Walter Murch’s Suddenly Something Clicked; and an abridged picture book edition of Faber backlist backbone The Coming of the Iron Giant by Ted Hughes, illustrated by Mini Grey.

“This marks an exciting moment for Faber,” said Faber CEO Mary Cannam, in a statement. “I am delighted that Brittany and Travis are joining us, with their considerable energy and expertise, to launch this new venture. Our new U.S. division will enable us to reach an even wider audience for our writers’ work, and I’m looking forward to seeing it develop.”